Let’s say you need to do a product presentation, the first thing you do is a sketch, right? So, why not use concept maps from the beginning? This way you will get a visual display of the whole story in one single page.
First step: identifying the main idea. This will be the title of your ‘message map’, so keep it short if possible. Our example is a strong line to point out the product’s good quality/price report.
Second step: find a few main ideas that branch out of your central idea, same as you would do with a statement when you need to support it with arguments. At this point you’ll give a frame to your presentation and, in the same time, you’ll give more details about the product. From our example you can see that Edifice is a sophisticated, first-class watch, using an advanced technology.
Third, to every main section you should link concrete examples, data, graphics. We briefly explained what makes Edifice’s design so special, its quality so reliable and its technology so outstanding. That’s how you’ll manage to communicate the benefits of your product in a way that’s simple, clear, and concise:
If you have any other ideas on how your marketing strategy can benefit from the use of concept mapping, feel free to share them with us in the comments section below.
Keep it smart, simple and creative!
The Mindomo Team