Ever wondered what mind mapping for marketing could do for your business? You finally decided to put into practice that great idea you’ve been having for quite some time and start your own business.
Or maybe you reassessed your company’s actions and outcome and noticed that they were not following your initial objectives and the company was not heading in the right direction.
Whatever your reasons are, this is the perfect time to create or re-evaluate your marketing program and align it with your goals. Great results come with hard work, but there is always a more simple way to accomplish them.
I will not reinvent the wheel as nowadays, information is one click away, and you can easily find data about the key elements of a marketing program. What I want to share is an easier way to put your plan together with mind mapping.
Benefits of mind mapping for marketing
1.Market research. Research should be the main starting point of your plan. You will need to gather and analyze information about the customers who truly utilize the products or services that you are planning to sell.
Many tools can support you in collecting the data, however, a mind map’s clear and concise structure allows you to have a bird’s eye view over the entire industry you’re researching. Be prepared, know your competitors, clearly define your objectives and focus your energy to accomplish them.
2.Target market. Whether you start a plan from scratch or you want to rethink your marketing program, there are 4 factors to consider: demographic, geographic, psychographic and behavioral segmentation, which, at their turn, are split into several categories.
It sounds like a lot of information, but within a mind map, you are enabled to create an ‘anatomy’ of the market you’re targeting and have a dedicated branch for each segment. The data is classified and well-ordered, and the mind map’s flexible layout allows you to reorganize the topics as you want and see the connections between the units.
3.Mission Statement and USP
Any business should guide itself after some core values, defined by a mission statement. Study the industry, brainstorm with your team and think of a statement that makes you stand out from the crowd. Mind maps are the ideal support for a brainstorming session because they help you and your team to collect all the ideas, even if, at first sight, they might not have any connection with one another.
Include any thought or concept that pops into your head and find the connections later, when you analyze the final version of your marketing plan. You need to involve a little bit of creativity in defining your mission and mind mapping is the perfect support for capturing your thoughts and bringing them to life.
4.Marketing activities. There are a lot of approaches to consider, starting with your website, blog, social media and continuing with promotions and giveaways. For example, if you begin with your website, try to come up with answers to these questions: what needs to be improved, is the content updated and SEO friendly, are the pages translated and localized?
Mind maps are the optimal support to help you with organizing the structure of your strategy. They allow you to shape the framework of your ideas, to attach any resources that you find inspiring or helpful, to add audio notes for highlighting certain aspects of your plan, to insert images or videos that support your thoughts.
We all know marketing is about imagination and original concepts, so be innovative and authentic with mind maps.
Money doesn’t grow on trees and you need to carefully plan your budget. Split it into two and think about the activities you can do in-house and what you need to outsource. Having this information written down and saved in a mind map will help your brain to focus on the solutions, rather than picturing how to devise the budget.
You can turn the layout of the mind map into an outline and have a linear view over the facts, figures, and statistics for a more systematic approach. Insert symbols and use colors to flag the prioritized tasks requiring further budget attention.
Simple plans have the best outcome if they are explored and put into practice effectively, considering that the marketing program should be the foundation of your activities for the near future.
Mind mapping for marketing – the perfect opportunity
The marketing plan is a flowing document, always adaptable to the continuous change of the market, trends and consumers’ habits. And mind mapping is the perfect fit for making your plan as it provides a playful yet significant and interactive way to capture your thoughts and it stimulates your brain to come up with fresh ideas.
Social Media has taken over the whole Internet. Over 2 billion people have a Facebook and/or Instagram account, which is huge. More than simply being socializing apps, these platforms help us interact with anyone we want.
Going even further, we can say that they provide huge business opportunities.
Why wouldn’t you want to be on a platform where everyone is? Who doesn’t want a growing number of clients? If you aren’t already there, you may want to rethink your marketing strategy.
From content planning to mind map templates, Mindomo offers various possibilities.
All you need to do is to add the right type of information into the mind maps, and they will do the rest for you. Don’t hesitate any more and structure the plan that will help you achieve your goal.
What are some good starting points?
To begin with, you should make a map, where you include topics, subtopics, etc. Basically mind mapping is about you having control over what you have in your brain. Rearrange and organize it however you want with Mindomo.
Mind mapping for Marketing with Mindomo
You’re probably wondering: good, and how does this help me with my plan? We’ve got your answer. By clearly organizing each aspect of your planning, you are going to be more efficient. For example, if you want to rank on Google on various keywords, all you need to do is to make the mental plan and put it down.
Each time you think of something new, you can immediately add it to your mind map. The autosave option which is always active ensures that you won’t waste time by always clicking “Save”.
The mind map isn’t about color and images, it’s about making important decisions and making them last.
Keep it smart, simple and creative!
The Mindomo Team