Tag

marketing strategy

Browsing

How to make one

Ever wondered what mind mapping for marketing could do for your business? You finally decided to put into practice that great idea you’ve been having for quite some time and start your own business. Or maybe you reassessed your company’s actions and outcome and noticed that they were not following your initial objectives and the company was not heading in the right direction. Whatever your reasons are, this is the perfect time to create or re-evaluate your marketing program and align it with your goals. Great results come with hard work, but there is always a more simple way to accomplish them. I will not reinvent the wheel as nowadays, information is one click away, and you can easily find data about the key elements of a marketing program. What…

Let’s say you need to do a product presentation, the first thing you do is a sketch, right? So, why not use concept maps from the beginning? This way you will get a visual display of the whole story in one single page. First step: identifying the main idea. This will be the title of your ‘message map’, so keep it short if possible. Our example is a strong line to point out the product’s good quality/price report. Second step: find a few main ideas that branch out of your central idea, same as you would do with a statement when you need to support it with arguments. At this point you’ll give a frame to your presentation and, in the same time, you’ll give more details about the product.…